John O'Dwyer is Publisher for the O'Dwyer Co. He is involved in all aspects of the company from editorial to advertising programs. He created odwyerpr.com in 1998 and continues to manage it today.
Stories by John O'Dwyer
| • | Give Buyers a Playground(Marketing Communications) Thu., Apr. 11, 2024
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Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.| • | NYC PR Firms Largest Slice of O'Dwyer's Rankings(PR Firms) Tue., Apr. 9, 2024
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New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.| • | Stupid Good Offers Sell(Agency Mgmt.) Mon., Mar. 25, 2024
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"It’s usually not the best product or service that wins, it’s the offer that’s easiest to say yes to," Steve August said during O’Dwyer’s webinar Mar. 19 on growing your business without losing your sanity moderated by Researchscape’s Tony Cheevers.| • | O'Dwyer's Rankings Deadline is Mar. 11(PR Research) Mon., Feb. 12, 2024
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The deadline for O'Dwyer's 2024 rankings of PR firms, a benchmark study of the growth of the industry annually since 1970, is Mon., Mar. 11, 2024.| • | Retail Tech Stories to Tell in 2024(Consumer) Tue., Feb. 6, 2024
Ketner Group Communications CEO and president Catherine Seeds shared her experience attending the National Retail Federation’s annual trade show Jan. 14-16 at New York City’s Jacob Javits Convention Center during an O’Dwyer’s webinar Feb. 1 moderated by Researchscape’s Tony Cheevers. |
| • | DEI & ESG on the Hotseat(Professional Development) Thu., Jan. 25, 2024
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The Change Agencies co-founders LaTricia Woods and Ben Finzel addressed the coordinated attack on topics that relate to fairness and equality and the environment during a Jan. 8 webinar hosted by O’Dwyer’s and moderated by Researchcape’s Jeffrey Henning.| • | Getting to Net-Zero with Clean Tech(Environmental PR) Wed., Dec. 27, 2023
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A focus on all the ways that greenhouse gases are created, not just from fossil fuels, marks the evolution from clean energy and clean tech to climate tech, according to Melissa Mahoney from V2 Communications.| • | Think Like a Publisher(Professional Development) Mon., Dec. 18, 2023
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WriterGirl content pros Heather Stanley and Lauran McHaffie encouraged O’Dwyer’s / Researchscape Dec. 12 webinar attendees to take as much care in planning their content creation as a publisher would.| • | AI's Place in Your PR Agency(Professional Development) Mon., Dec. 11, 2023
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Fearey President Aaron Blank and rGen Consulting Founder Ray Rasmussen encouraged agency leaders to see AI as a tool for tapping into their internal intellectual property during Dec. 5 webinar hosted by Researchscape's Tony Cheevers.| • | You Get The Clients You Deserve(Professional Development) Fri., Dec. 1, 2023
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Pemberton CEO Mark Riggs and executive coach Ken Jacobs focused on the often forgotten, but crucial step of aligning expectations when onboarding a new client during O’Dwyer’s / Researchscape Nov. 28 webinar.| • | Stephens Calls for 'End of Cult of Celebrity' in News Biz(Media News) Mon., Nov. 20, 2023
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New York Times opinion columnist Bret Stephens said that a flourishing and free society needs a news media that understands its humble but essential role of supplying reliable information and analysis during a speech accepting the Daniel J. Edelman award at PRSA-NY's Big Apple Awards Nov. 15.| • | Challenge Complexity Urges Siegel(Professional Development) Wed., Oct. 4, 2023
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Researchscape's Tony Cheevers talked with branding expert and simplification pioneer Alan Siegel about his primary life’s work guiding businesses, government and organizations towards achieving clarity, transparency and empathy with their audiences during Sep. 28 webinar.| • | Focus on People and Purpose for Profits(Professional Development) Thu., Sep. 21, 2023
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“Make people and purpose your priorities and profits will follow," Dianne Chase promised during Sep. 19 webinar on how to use strategic storytelling to convey your key business messages.| • | Don't Be Left Behind on AI(Professional Development) Mon., Sep. 18, 2023
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V2 Communications' Melissa Mahoney and CalypsoAI's Robert McGrath discussed how, when and why you should use AI in your communications job in a way that is both safe and effective during Sep. 12 webinar moderated by Researchscape's Tony Cheevers.| • | Humanize Communications(Professional Development) Wed., Jun. 28, 2023
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Close to 75% of the American public is experiencing some form of anxiety and it's this environment that communications leaders must acknowledge, Ivy Cohen stressed during O’Dwyer’s / Researchscape webinar June 22.
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